Capital when you need it. Strategy when it counts. Partnership when everyone else walks away.
That's the third path
Capital when you need it. Strategy when it counts. Partnership when everyone else walks away.
That's the third path
Companies we've backed
Companies we've backed
Why choose us
Why choose us
Real conviction requires seeing what others miss.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
People-first, conscious investing starts with deep, thoughtful research and the humility to look where others aren’t. We take a patient, sometimes contrarian approach - to uncover durable value in overlooked places.
Every decision balances impact and risk, so we can back opportunities that grow people and capital, again and again.
01
Portfolio Investments
Twenty names we actually understand, not 500 we're tracking on a screen.
01
Portfolio Investments
Twenty names we actually understand, not 500 we're tracking on a screen.
01
Portfolio Investments
Twenty names we actually understand, not 500 we're tracking on a screen.
100
Exeptional Founders
100
Exeptional Founders
Portfolio.
Portfolio.
We've partnered with founders building category-defining companies. Here's some of our work together.
About us
About us
Option3 Capital
We back founders building the future.
We back founders building what others aren't.
Seed to Series A funding for founders redefining industries.
01
Tech-Enabled Traditional Businesses
01
Tech-Enabled Traditional Businesses
01
Tech-Enabled Traditional Businesses
02
Health & Wellness
02
Health & Wellness
02
Health & Wellness
03
Education Technology
03
Education Technology
03
Education Technology
04
Social Infrastructure
04
Social Infrastructure
04
Social Infrastructure
Option3 Capital
Option3 Capital
Option3 Capital
The team behind the investments.
The team behind the investments.
We believe great companies come from conviction. That's why we back founders early and stay committed through every stage of growth.
Founder & Chairman
Option3
Jonathan Heinamann
Jonathan brings decades of leadership building Athena Capital into a leading Sub-Saharan investment advisor, backed by a strong reputation across the industry and deep board-level experience in Infrastructure, Health, Financial Services and FMCG. He adds real value through trusted relationships, calm deal judgement, and a people-first approach that helps founders build businesses that last.
Founder & Chairman
Option3
Jonathan Heinamann
Jonathan brings decades of leadership building Athena Capital into a leading Sub-Saharan investment advisor, backed by a strong reputation across the industry and deep board-level experience in Infrastructure, Health, Financial Services and FMCG. He adds real value through trusted relationships, calm deal judgement, and a people-first approach that helps founders build businesses that last.
Founder & Chairman
Option3
Jonathan Heinamann
Jonathan brings decades of leadership building Athena Capital into a leading Sub-Saharan investment advisor, backed by a strong reputation across the industry and deep board-level experience in Infrastructure, Health, Financial Services and FMCG. He adds real value through trusted relationships, calm deal judgement, and a people-first approach that helps founders build businesses that last.
Managing Partner
Option3
Ollie Heinamann
Ollie Heinamann combines founder-led ambition with deep experience across venture, media and brand-building. He brings a people-first, high-conviction approach to identifying exceptional teams and helping them win — pairing sharp strategic judgement with world-class storytelling, distribution and operational execution to build trusted brands and long-term value.
Managing Partner
Option3
Ollie Heinamann
Ollie Heinamann combines founder-led ambition with deep experience across venture, media and brand-building. He brings a people-first, high-conviction approach to identifying exceptional teams and helping them win — pairing sharp strategic judgement with world-class storytelling, distribution and operational execution to build trusted brands and long-term value.
Managing Partner
Option3
Ollie Heinamann
Ollie Heinamann combines founder-led ambition with deep experience across venture, media and brand-building. He brings a people-first, high-conviction approach to identifying exceptional teams and helping them win — pairing sharp strategic judgement with world-class storytelling, distribution and operational execution to build trusted brands and long-term value.
Operating Partner
Option3
Brendon Voogt (Bad B)
Option3’s COO, brings over 30 years of leadership across property, currency exchange and compliance, with a reputation for turning complexity into clean, scalable operations. He’s intensely detail-driven, loves working with founders, and has a gift for asking the hard questions that unlock clarity and momentum. Warm, direct, and relentlessly high-standard, he leads Option3 operationally and helps teams build with discipline, confidence and speed.
Operating Partner
Option3
Brendon Voogt (Bad B)
Option3’s COO, brings over 30 years of leadership across property, currency exchange and compliance, with a reputation for turning complexity into clean, scalable operations. He’s intensely detail-driven, loves working with founders, and has a gift for asking the hard questions that unlock clarity and momentum. Warm, direct, and relentlessly high-standard, he leads Option3 operationally and helps teams build with discipline, confidence and speed.
Operating Partner
Option3
Brendon Voogt (Bad B)
Option3’s COO, brings over 30 years of leadership across property, currency exchange and compliance, with a reputation for turning complexity into clean, scalable operations. He’s intensely detail-driven, loves working with founders, and has a gift for asking the hard questions that unlock clarity and momentum. Warm, direct, and relentlessly high-standard, he leads Option3 operationally and helps teams build with discipline, confidence and speed.
Investment Analyst
Option 3
Jesse Nathan
Jesse brings a genuine love for startups and working shoulder-to-shoulder with founders, pairing a strong finance background and detailed analysis with a sharp instinct for unique ideas. Well connected across the founder ecosystem, he adds value through trusted relationships, great people skills, and a knack for spotting opportunities others miss.
Investment Analyst
Option 3
Jesse Nathan
Jesse brings a genuine love for startups and working shoulder-to-shoulder with founders, pairing a strong finance background and detailed analysis with a sharp instinct for unique ideas. Well connected across the founder ecosystem, he adds value through trusted relationships, great people skills, and a knack for spotting opportunities others miss.
Investment Analyst
Option 3
Jesse Nathan
Jesse brings a genuine love for startups and working shoulder-to-shoulder with founders, pairing a strong finance background and detailed analysis with a sharp instinct for unique ideas. Well connected across the founder ecosystem, he adds value through trusted relationships, great people skills, and a knack for spotting opportunities others miss.
Investment Analyst
Option3
Sam Hardie
Sam brings a sharp eye for detail and a rare ability to connect the dots. He loves digging into documents, spotting the key signals, and mapping how businesses fit together, including through mergers and strategic combinations. He’s also deeply founder-focused, taking the time to build real relationships and stay close to the people behind the numbers, so decisions are grounded in both insight and context.
Investment Analyst
Option3
Sam Hardie
Sam brings a sharp eye for detail and a rare ability to connect the dots. He loves digging into documents, spotting the key signals, and mapping how businesses fit together, including through mergers and strategic combinations. He’s also deeply founder-focused, taking the time to build real relationships and stay close to the people behind the numbers, so decisions are grounded in both insight and context.
Investment Analyst
Option3
Sam Hardie
Sam brings a sharp eye for detail and a rare ability to connect the dots. He loves digging into documents, spotting the key signals, and mapping how businesses fit together, including through mergers and strategic combinations. He’s also deeply founder-focused, taking the time to build real relationships and stay close to the people behind the numbers, so decisions are grounded in both insight and context.
Countries invested in
Countries invested in
Countries invested in
Follow on rate
Follow on rate
Follow on rate
Businesses analysed
Businesses analysed
Businesses analysed
Option3 Capital
Option3 Capital
Option3 Capital
Every project we take on is designed for long-term success.
Our approach is simple: we invest in things we genuinely care about - health, wellness, and technology that brings people closer together.
Our approach is simple: we invest in things we genuinely care about - health, wellness, and technology that brings people closer together.
We're not in the business of writing cheques and wishing you luck. We're here to help you build your brand, find your audience, and figure things out together - because that's what early stage actually takes.
We're not in the business of writing cheques and wishing you luck. We're here to help you build your brand, find your audience, and figure things out together - because that's what early stage actually takes.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
We invest from seed through Series A. Early enough to roll up our sleeves and help build, but flexible enough to back founders at different points in their journey. If you're past the idea stage and ready to scale something real, we'd love to talk.
We back tech-enabled traditional businesses, health and wellness, and technology that brings people closer together. We're not chasing the latest hype. We're drawn to founders using technology to make real industries better and solve problems that actually matter.
Our cheques range from $250K to $1M, depending on the stage and opportunity. We reserve capital for follow-on because when something's working, we want to double down alongside you.
Introductions to the right people. Help with media, marketing, and brand-building. Technical guidance when you need it. Mock investor calls before you go out to raise. Regular value-add sessions to work through the hard stuff together. We come from an operator and media background, so we're not just advising from the sidelines. We get stuck in.
We're based in South Africa with a focus on African markets, the UK, and selectively beyond. We've built a portfolio across the continent and understand the nuances of building here. That said, great founders can come from anywhere.
People who genuinely care about what they're building. We look for domain expertise, resilience, and authenticity. Founders we'd want to work with for the next ten years. If you're chasing a trend or building something you don't actually believe in, we're probably not the right fit.
We invest from seed through Series A. Early enough to roll up our sleeves and help build, but flexible enough to back founders at different points in their journey. If you're past the idea stage and ready to scale something real, we'd love to talk.
We back tech-enabled traditional businesses, health and wellness, and technology that brings people closer together. We're not chasing the latest hype. We're drawn to founders using technology to make real industries better and solve problems that actually matter.
Our cheques range from $250K to $1M, depending on the stage and opportunity. We reserve capital for follow-on because when something's working, we want to double down alongside you.
Introductions to the right people. Help with media, marketing, and brand-building. Technical guidance when you need it. Mock investor calls before you go out to raise. Regular value-add sessions to work through the hard stuff together. We come from an operator and media background, so we're not just advising from the sidelines. We get stuck in.
We're based in South Africa with a focus on African markets, the UK, and selectively beyond. We've built a portfolio across the continent and understand the nuances of building here. That said, great founders can come from anywhere.
People who genuinely care about what they're building. We look for domain expertise, resilience, and authenticity. Founders we'd want to work with for the next ten years. If you're chasing a trend or building something you don't actually believe in, we're probably not the right fit.
We invest from seed through Series A. Early enough to roll up our sleeves and help build, but flexible enough to back founders at different points in their journey. If you're past the idea stage and ready to scale something real, we'd love to talk.
We back tech-enabled traditional businesses, health and wellness, and technology that brings people closer together. We're not chasing the latest hype. We're drawn to founders using technology to make real industries better and solve problems that actually matter.
Our cheques range from $250K to $1M, depending on the stage and opportunity. We reserve capital for follow-on because when something's working, we want to double down alongside you.
Introductions to the right people. Help with media, marketing, and brand-building. Technical guidance when you need it. Mock investor calls before you go out to raise. Regular value-add sessions to work through the hard stuff together. We come from an operator and media background, so we're not just advising from the sidelines. We get stuck in.
We're based in South Africa with a focus on African markets, the UK, and selectively beyond. We've built a portfolio across the continent and understand the nuances of building here. That said, great founders can come from anywhere.
People who genuinely care about what they're building. We look for domain expertise, resilience, and authenticity. Founders we'd want to work with for the next ten years. If you're chasing a trend or building something you don't actually believe in, we're probably not the right fit.
Newest trends and insights from our team.
Newest trends and insights from our team.
Option3 Capital
Our latest stories
Our latest stories
© 2025 Option3 Capital
Let’s talk.
Tell us about your business - whether it’s seed funding or series A.
Quick response.
If you’re ready to use capital to scale, we are here to guide you.
Clear next steps.
We will get back to you with our thoughts and next steps.
Let’s talk.
Tell us about your business - whether it’s seed funding or series A.
Quick response.
If you’re ready to use capital to scale, we are here to guide you.
Clear next steps.
We will get back to you with our thoughts and next steps.
© 2025 Option3 Capital
Let’s talk.
Tell us about your business - whether it’s seed funding or series A.
Quick response.
If you’re ready to use capital to scale, we are here to guide you.
Clear next steps.
We will get back to you with our thoughts and next steps.
Option3 Capital®